Apple Reports Record Q4 2025 Results: $102.5B Quarter Driven by iPhone 17 and Services
November 10, 2025 — Apple Inc. announced impressive financial results for its fiscal 2025 fourth quarter, posting $102.5 billion in revenue — representing an 8% year-over-year increase and a new September quarter record. The results cap off a record-breaking fiscal year totaling $416 billion in annual revenue.
Financial Performance Highlights
Q4 2025 Key Metrics
| METRIC | VALUE |
|---|---|
| Total Revenue | $102.5 billion (+8% YoY) |
| Diluted Earnings Per Share | $1.85 (+13% YoY) |
| iPhone Revenue | Record for September quarter |
| Services Revenue | All-time high |
| Active Devices | Record installed base across all categories and geographies |
Fiscal Year 2025 Summary
| METRIC | VALUE |
|---|---|
| Annual Revenue | $416 billion (new record) |
| EPS Growth | Double-digit growth year-over-year |
| Geographic Performance | Strong across all regions |
Leadership Commentary
Tim Cook, CEO
"Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services. In September, we were thrilled to launch our best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air."
Cook also highlighted the recent launches of AirPods Pro 3 and the new Apple Watch lineup, calling the combined product portfolio "our most extraordinary lineup of products as we head into the holiday season."
Kevan Parekh, CFO
"Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth. And thanks to our very high levels of customer satisfaction and loyalty, our installed base of active devices also reached a new all-time high across all product categories and geographic segments."
Product Performance Analysis
iPhone: September Quarter Record
The launch of the iPhone 17 lineup in September contributed significantly to record-breaking iPhone revenue. The new lineup includes:
- iPhone 17: Enhanced features and performance improvements
- iPhone 17 Pro and Pro Max: Premium flagship models with advanced capabilities
- iPhone Air: A new ultra-thin design variant
Services: All-Time Revenue High
Apple's Services segment, which includes Apple Music, iCloud, Apple TV+, Apple Arcade, AppleCare, and other digital offerings, achieved an all-time revenue record. Key drivers:
- Growing subscription base
- Increased engagement with digital services
- Integration of services with hardware products
- Strong recurring revenue complementing device sales
Other Product Categories
- Apple Watch: New lineup with updated health and fitness features
- AirPods Pro 3: Enhanced audio and noise cancellation
- MacBook Pro & iPad Pro (M5 chip): Focused on high-performance for professionals
Market Context and Industry Position
Active Device Installed Base
Apple reported a record number of active devices across its ecosystem. This reflects:
- High customer retention and loyalty
- Services growth potential
- Strong ecosystem engagement
- Future upgrade opportunities
Competitive Landscape
Apple's performance comes despite challenges like:
- Rival smartphones from Samsung, Google, and others
- Economic instability in global markets
- App store regulatory scrutiny
- Supply chain complexities
Geographic Performance
Apple noted strong performance across all global regions, indicating:
- Effective market strategy
- Global brand recognition
- Adaptability to local regulations
- Consistent product demand worldwide
Financial Position and Shareholder Returns
Dividend Declaration
Apple declared a quarterly cash dividend of $0.26 per share, payable on November 13, 2025, to shareholders of record as of November 10, 2025.
Holiday Quarter Expectations
While Apple hasn’t issued specific guidance for Q1 2026, key positives include:
- Strong product lineup for holidays
- Large installed base for upgrades
- Momentum in Services revenue
- High customer satisfaction
Challenges to watch:
- Global economic uncertainty
- Currency fluctuations
- Holiday supply chain pressure
- Competition from new holiday releases
Industry Implications
Services-Hardware Integration
- Boosts recurring revenue
- Increases customer lifetime value
- Strengthens ecosystem lock-in
- Stabilizes revenue between product launches
Premium Market Position
Apple’s success with premium-priced products indicates:
- Strong loyalty and perceived value
- Effective product and brand positioning
- Resilient demand despite inflation
Innovation Leadership
Launching multiple products in one quarter demonstrates:
- Efficient development and supply chain coordination
- Marketing excellence
- Strong product roadmap execution
Conclusion
Apple’s record Q4 2025 results reflect strong momentum across hardware and services. With a powerful product lineup and growing installed base, Apple is well-positioned heading into the holiday quarter.
Its strategy of deep integration between hardware, software, and services continues to drive loyalty, profitability, and market confidence — even amid global economic uncertainty.
